Thank you for using this excellent case study to articulate the pitfalls of low-price strategy. I also observed and studied such instincts especially in aspiring startup companies to enter technology market. I spent 42 years of my career in very high-price focused companies like IBM, Siemens, Microsoft etc while studying the low price ones as part of my research therefore your story deeply resonated with me.T hank you for writing it clearly and in an engaging way. It is a delightful an inspiring read.